FIG - Food Industry Group

DESCRIPTION: FIG arose out of the formation of the Food Industry Accord, launched in September 2004. The Accord was signed on behalf of a large number of food and beverage companies who not only acknowledged that obesity was a major issue in New Zealand but also wanted to find ways to contribute to the overall solution and be part of the public discussion on the issue. The Food Industry Group was formed at the end of 2005 and became an incorporated society during 2006. All members of the Food Industry Group are original signatories to the Accord. FIG is responsible for driving the New Zealand Food Industry’s Obesity Action Strategy. FIG comprises members of the New Zealand Food and Grocery Council (FGC), The Association of New Zealand Advertisers (ANZA), the Communications Agencies Association of New Zealand (CAANZ) and the Television Broadcasters Council (TBC) as well as a range of other media members.
KEY WORDS: FIG, food industry, food issues, obesity, healthy eating, healthier environment, healthier choices, food companies, Food Industry Accord, Obesity Action Strategy