Fonterra sees growth in organic demand in Asia
Date: 16 Feb 2012
Fonterra, the largest dairy exporter in the world, is exhibiting its organic portfolio at the leading organic trade show BioFach in Nürnberg, which opened its doors yesterday.
Fonterra’s growth of organic dairy in Asia is realised through products like cheese, infant formula and other consumer packaged goods.
Craig Deadman, Global Marketing Manager Organics from Fonterra explains: “Food safety seems to be one of the predominant reasons behind the growth in the Asian markets. Asian and particularly Chinese consumers have a high level of confidence in safety and naturalness of New Zealand’s organic dairy products."
"The New Zealand Food Safety Authority is responsible for the New Zealand Technical Rules of Organic Production standard. This standard has equivalency with the EU organic standard and is also recognized by the US Department of Agriculture.”
Organic farming in New Zealand means that cows are pasture grazed all year round, which supports a low carbon footprint and provides the benefit of higher levels of omega 3 fatty acids, CLA’s and vitamins A & E. Fonterra’s organic products are also rBST free and our organic farmers receive a premium price for their organic milk.
Fonterra supplies both organic ingredients and consumer products to customers and consumers worldwide. The organic ingredient range includes milk powder (full cream and skim milk), cheese, butter (salted & unsalted), milk protein concentrate and liquid milk. Our consumer brands are Simply Organic liquid milk and Mainland Organic cheese available in New Zealand, USA & Singapore.
More at Food Ingredients First.
