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Pic's Really Good Peanut Butter spreads around the world


They like their peanuts, but peanut butter is a puzzling Western delicacy to the Chinese, according to an exporter who has just struck a deal there.

Pic's Really Good Peanut Butter has been growing fast since its inception 10 years ago, when founder Pic Picot began selling it for a bit of extra income at the Nelson market.

Having found its way into mainstream supermarkets in New Zealand and Australia, Pic's is now breaking into the United Kingdom, United States and Chinese markets.

Speaking from Ireland, founder Pic Picot said he was about to meet with UK supermarket giant Tesco's which has just begun stocking his product.

Two week earlier he was in China signing a deal with Shenzhen Qianhai Ebaytown, a wholesaler which will move Pic's from being online-only sales in China to placing it on supermarket and department store shelves.

"China's one of the biggest producers of peanuts in the world, [producing] something like 10 million tonnes and America is a close second, but of course, America really knows peanut butter, they're the biggest peanut butter eaters in the world."

So in the US, Pic's was aimed at the premium end of the market.

"We have no aspirations to be the best-selling peanut butter in the world, but we would like to be the best loved."

More at BusinessDay.

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