DIRECTORY >> ORGANISATIONS >> INDUSTRY GROUPS
Advertising Standards Authority Inc. (ASA)
DESCRIPTION: The prime function of the Advertising Standards Authority (ASA) is to self-regulate advertising in New Zealand. Advertising Codes of Practice provide the rules by which all advertisements in all media should comply. Members of the public may complain at no cost about any advertisement in any media which they believe breaches the Codes. Complaints are heard by an independent Advertising Standards Complaints Board (ASCB) and there is a right of appeal to the independent Advertising Standards Complaints Appeal Board (ASCAB). In the event of a complaint being upheld the advertiser, agency, and media are requested to withdraw the advertisement.
ADVERTISING STANDARDS AUTHORITY INC, (ASA) (previously known as Committee of Advertising Practice) was formed early in 1973, and incorporated in late 1990. Its membership, in accordance with self-regulatory principles, are requested to be bound by the decisions of the Advertising Standards Complaints Board (see below), is made up of representatives from the: Association of New Zealand Advertisers(Inc) Communication Agencies Association of New Zealand Community Newspapers Interactive Advertising Bureau of New Zealand Letterbox Media Association Magazine Publishers' Association (Inc) Newspaper Publishers' Association of New Zealand (Inc) New Zealand Cinema Advertising Council New Zealand Marketing Association (Inc) New Zealand Post New Zealand Television Broadcasters Council Outdoor Advertising Pay TV Group Radio Broadcasters Association (Inc).
KEY WORDS: The three main objectives are: To seek to maintain at all times and in all media a proper and generally acceptable standard of advertising and to ensure that advertising is not misleading or deceptive, either by statement or by implication. To establish and promote an effective system of voluntary self-regulation in respect to advertising standards. To establish and fund an Advertising Standards Complaints Board. To these ends ASA introduces and amends Codes of Practice. These have been developed for specific categories of advertising where they are considered necessary. Where appropriate the Codes have been developed in consultation with industry, consumer groups and government departments.
Aquaculture New Zealand
DESCRIPTION: The national organisation to:
• Provide a unified ‘overarching’ structure representing all commercial aquaculture activity and participants
•Present one voice for aquaculture
•Manage and promote generic aquaculture activities
• Facilitate species-specific activities.
KEY WORDS: Aquaculture, fish farming, seafood, New Zealand Greenshell™ Mussels, King Salmon and Pacific Oysters.
Beef + Lamb New Zealand
DESCRIPTION: As an industry good body we work to benefit all farmers by investing in activities that would not occur unless funded collectively – either because they would cost individuals too much, or because others could benefit without paying.
Consumer website www.beeflambnz.co.nz includes nutrition information, recipes, cooking methods, industry awards and competitions, Steak of Origin, Glammies, Secondary School Burger Competition, Restaurant Directory, and information for farmers, retailers, and food service.
Beef + Lamb New Zealand is delighted to support five of New Zealand's top female athletes: Olympic Gold Medalists, cyclist Sarah Ulmer, double Olympic Gold Medalist rowers, Georgina Earl (nee Evers-Swindell) and Caroline Meyer (nee Evers-Swindell), World BMX Champion Sarah Walker and Alison Shanks, World Champion Pursuit Cyclist.
KEY WORDS: Beef, lamb, sheepmeats, NZ, New Zealand Beef and Lamb Quality Mark, Glammies, Steak of Origin, Beef + Lamb Excellence Awards, Glammies, Beef + Lamb Sports Ambassadors, Iron Brion, Secondary School Burger Competition, The Iron Maidens.
BIRT - the Baking Industry Research Trust
DESCRIPTION: BIRT is the Baking Industry Research Trust, part of the New Zealand Association of Bakers (NZAB). The BIRT committee is made up of representatives from plant bakers, the Baking Society (representing small bakeries) and biscuit manufacturers, as well as the Chair of the New Zealand Flour Milling Industry Research Trust. Through bakeinfo, BIRT offers access to the research and activities happening within the NZ baking industry plus a whole lot more.
KEY WORDS: Baking industry, research, education, information
Brewers Guild of New Zealand
DESCRIPTION: The Brewers Guild represents all of the breweries in New Zealand. The Brewers Guild of New Zealand is an Incorporated Society that represents the interests of the brewing industry. It does this by:
•Organising BrewNZ, New Zealand's annual beer awards and the public beer show Beervana
•Negotiating with Government on legal, licensing, fiscal and excise issues
•Sharing and disseminating information to members through the website and meetings
•Collecting and disseminating information of value to members regarding laws, provisions, directives relating to brewing in New Zealand
•Collecting industry statistics
•Providing a spokesperson who can promote the point of view of the members
•Educating members and the public
•Promoting the positive aspects of beer
KEY WORDS: Brewers, breweries, beer, cider
Cervena
DESCRIPTION: From the fresh, open farmlands of New Zealand comes a meat so tender, so delicious, that we gave it its own name. It's called Cervena® natural tender venison.
Cervena is premium farmed venison from New Zealand. Cervena is distinguished from all other venison by the trademarked assurance that the meat has been naturally raised and processed in licensed Cervena plants according to internationally recognized quality standards.
Number-One World Exporter:
New Zealand is the number one worldwide source for farm raised venison. In addition to the U.S., Germany, Switzerland, France, Australia, Sweden and Japan are major importers of New Zealand venison.
U.S. Imports:
The U.S. began importing venison in 1975. In the past, all exported venison had to be sent frozen. New technologies make it possible for more than half of all New Zealand venison to be shipped chill packed. in 2004 it was estimated that approximately 85% of all venison served in restaurants in the U.S. comes from New Zealand.
Promoting Cervena®, Natural Tender Venison.
KEY WORDS: New Zealand deer, Cervena, natural tender venison, meat, pasture-farmed, farm-raised, marketing, importer, USA, America
DSANZ - Distilled Spirits Association of New Zealand
DESCRIPTION: The Association is the national organisation representing the views of New Zealand's leading producers and marketers of premium spirits & liqueurs. The Association works for safe and responsible enjoyment of distilled alcohol products in New Zealand.
KEY WORDS: DSANZ, alcohol, spirits, liqueurs
Farmers' Markets New Zealand
DESCRIPTION: The national organisation unifying a network of authentic Farmers’ Markets throughout New Zealand. Our vision is to… “create a clear distinction between Authentic Farmers’ Markets and other markets; providing the support needed by Farmers’ Markets to ensure the long term sustainability of local food production throughout New Zealand.”
KEY WORDS: Farmers’ Markets NZ, New Zealand, farmers, local, cuisine, fresh, honest to goodness, authenticity, FMNZ, market, regional, cuisine, food, produce, local producers, artisan, Taste Farmers' Markets New Zealand Awards, Outstanding In Their Fields.
FGC - New Zealand Food & Grocery Council
DESCRIPTION: The New Zealand Food & Grocery Council (FGC) represents New Zealand manufacturers and suppliers to the grocery industry. Not only does it act as a forum to discuss and pursue issues of concern and interest to the industry, but it is also a powerful lobby group. It makes representations to Government and other relevant organisations on matters that effect the industry in addition to liaising with many Government departments on food legislation, trade practices and environmental issues. The FGC is represented on GS1NZ and ECR Australasia Boards.
KEY WORDS: Grocery industry, food industry, manufacturers, suppliers, lobby, FGC, FMCG, SMA
FIG - Food Industry Group
DESCRIPTION: FIG arose out of the formation of the Food Industry Accord, launched in September 2004. The Accord was signed on behalf of a large number of food and beverage companies who not only acknowledged that obesity was a major issue in New Zealand but also wanted to find ways to contribute to the overall solution and be part of the public discussion on the issue. The Food Industry Group was formed at the end of 2005 and became an incorporated society during 2006. All members of the Food Industry Group are original signatories to the Accord. FIG is responsible for driving the New Zealand Food Industry’s Obesity Action Strategy. FIG comprises members of the New Zealand Food and Grocery Council (FGC), The Association of New Zealand Advertisers (ANZA), the Communications Agencies Association of New Zealand (CAANZ) and the Television Broadcasters Council (TBC) as well as a range of other media members.
KEY WORDS: FIG, food industry, food issues, obesity, healthy eating, healthier environment, healthier choices, food companies, Food Industry Accord, Obesity Action Strategy
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