FoodWorks - food - beverage - websites - from New Zealand
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NEW ZEALAND FOOD & BEVERAGE NEWS - THIS MONTH:

Bluebird's DO US A FLAVOURWe Kiwis love our chips
(29 Jul 10) As a nation Kiwis are crazy about their chips evidenced by the number of entries received in one of New Zealand’s most popular promotions, Bluebirds DO US A FLAVOUR. The competition closed off at midnight on Saturday 10th July having attracted over 28,000 entries from around the country. Butter Chicken was the most popular flavour submitted with five times as many entries as the second favourite Hangi. Bacon & Eggs, Sweet & Sour Pork and Fish & Chips were all strong favourites featuring in the top ten most popular flavours entered. Head judge and celebrity chef Al Brown said the job of judging the four finalists was incredibly difficult. “We had to select four finalists from over 28,000 entries – you do the math!” he said. “We received some fantastic entries with flavour combinations I have never thought of. People were really creative and came up with ideas that definitely stimulated the tastebuds. The standard of entries was extremely high.” The promotion attracted fierce competition as the overall winner will walk away with $20,000 in cash and two percent of sales for the duration the winning flavour is sold. The three runners up will receive $5,000 each. The wait is now on while the four final flavours are produced, packaged and launched as part of a limited production run, on sale in supermarkets throughout the country. The New Zealand public then get the chance to vote with their tastebuds - the ultimate winner being decided by a combination of sales and online public votes. “New Zealanders have certainly embraced this promotion,” says Bluebird Managing Director, Gerard Smith. “We knew Kiwis were passionate about their chip flavours but the number of entries received has been totally overwhelming. It far exceeds what we expected proving without a doubt that we are a nation of chip lovers.”



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The WharfDine at The Wharf
(28 Jul 10) Popular Auckland venue The Wharf opens its doors to a limited season of fine dining with a new six-course degustation menu on offer every Friday in The Pearl. The iconic venue on Northcote Point has breathtaking night views across the harbour to the city and has the reputation as one of Auckland’s favourite locations for spectacular social events. And that means most people can only get to experience the amazing cuisine and first class service at the venue if they are invited as part of a private event. The Wharf is operated by The Orange Group and director Stu Robertson says it is time to showcase the group’s fine food and wines to a wider audience. “Guests get to enjoy a superb world class six course degustation menu designed by our very talented executive chef Justin Rimmer,” Robertson says. “Justin prides himself on using great New Zealand produce and matching these with techniques and flavours from all over the world. “Now we bring this philosophy to Friday night dining experiences for all to enjoy.” Robertson says “it is our intention to create an iconic dining experience during this limited season that is a must on all foodies’ social calendars”. The degustation menu is available with or without wines matched to each course.
Find out more at www.dineatthewharf.co.nz
Photo: Guests at The Pearl are treated to stunning views, looking back towards the harbour bridge with expansive sea and city views



Professor Ian ShawFood safety top of the menu for new joint venture
(28 Jul 10) New Zealand’s first food safety centre will soon be serving up a smorgasbord of courses catering for the needs of the country’s food producers. The Food Safety Centre, a joint venture between the University of Canterbury and Lincoln University, has been established to respond to the needs of the food industry to create courses to support and aid the development of New Zealand’s food products. It was set up with funding support from the Tertiary Education Commission. Canterbury University academic Professor Ian Shaw, who is Director of the new centre, said courses on the menu could cover a range of topics – from bacterial and chemical contamination and the effect on consumers, to safety issues relating to the development of new food products. “What we want to do is work with the food industry to find out what they want and tailor what we do to meet their needs,” said Professor Shaw. “We want industry to be involved in developing the programmes it wants. We can train new staff, help make people more aware of the issues involved in food production and keep the industry up-to-date with the latest research.” Professor Shaw said the centre, which is based at Lincoln University, would have two lecturers to deliver and develop the courses but would also draw on the knowledge of food safety experts from other organisations. Lincoln University academic Associate Professor Jim Morton, who is working with Professor Shaw on the new initiative, said it was “a really exciting opportunity for industry and the two universities to work together towards a common goal”. In the long-term, Professor Shaw said the centre would develop a research programme and planned to offer a masters degree in food safety.



FonterraMove grows Fonterra's European scope
(28 Jul 10) Fonterra is moving its European headquarters from Germany to Amsterdam as part of a major push to expand New Zealand's dairying business in Europe beyond the historic staples of commodity butter and cheese. The company intends growing sales of value-added ingredients and food technology solutions to big corporate food makers and the professional culinary sector – a strategy it said is working successfully in the United States and Middle East markets. Europe accounted for only 7 per cent of Fonterra's $16 billion annual revenues last year. Fonterra Europe general manager Koert Liekelema said value-added ingredients included milk powders for infant formula and hypoallergenic milk protein hydrolysates for use in nutritional foods for the elderly, the sick and those who have an allergy to ordinary milk. Fonterra's Europe technology application centre, which takes technology and food solutions developed at the dairy giant's Palmerston North research headquarters and helps overseas market customers apply them to their own products, will also move from Hamburg to Amsterdam. Fonterra also plans to become active in the Netherlands' "Food Valley" – like Silicon Valley but with a dairy industry focus, near Amsterdam – he said. More at BusinessDay.



Regal Fresh CutsSalmon on show
(28 Jul 10) It’s one of the easiest dishes to cook, it tastes delicious and it’s farmed right here in New Zealand. If you get excited by not only Regal salmon, but also other culinary delights, The Food Show in Auckland is the place to be at the end of July. Celebrity foodies Annabelle White and Lauraine Jacobs are promising to serve up some simple and tasty ideas for our most healthy fish. Auckland Food Show celebrations began in earnest on Wednesday July 21 with top chefs, cooks and foodies sampling Regal Salmon canapés, specially created by White Executive Chef Cristiano De Martin. This is Regal’s second visit to The Food Show after a highly successful show in 2009. Visitors to the show - which last year attracted nearly 42,000 people - can sample the Regal Fresh Cuts range and purchase some to try at home. The Fresh Cuts range of fresh salmon includes the skinless, boneless stir fry pieces, and salmon loins. They’re ideal for preparing quick, nutritious meals the entire family can enjoy. King salmon is one of the best natural sources of Omega-3 and is low in saturated fats, which is why Regal Fresh Cuts receives the Heart Foundation tick. Lauraine Jacobs and Annabelle White are giving free cooking demonstrations in the Electrolux Cooking Theatre at the Food Show. Lauraine will teach audiences how to prepare a three course meal in under 45 minutes. Her Luxurious Regal Salmon Tart entrée encapsulates the idea that gourmet cooking doesn’t have to be difficult. A simple Asian Regal salmon parcel takes pride of place on Annabelle’s menu. The Auckland Food Show begins on Thursday 29 July and runs until Sunday 1 August.



Bakels New Zealand Supreme Pie AwardsBay of Plenty baker a four-time winner
(28 Jul 10) Bay of Plenty baker Pat Lam has underlined his reputation as a champion pie maker by taking out the Bakel Supreme Pie Award for the fourth time in the competition's 14-year history. His bacon-and-egg special was last night named the best of the record 4336 entries this year. Lam, of Gold Star Patrick's Pies in Rotorua, won the supreme award in 2003 with a mince and cheese pie, and in 2004 and again last year with a gourmet meat pie. Chief judge Dennis Kirkpatrick described Lam's feat as "testimony to an outstanding baker." "To take out this coveted award four times is quite exceptional," he said. "A completely different configuration of judges from other years and he does it again." The fact that the number of the entries, which came from 386 bakeries, was the highest ever added weight to the achievement. The entries were initially judged according to 11 categories, and Lam also won silver in gourmet fruit and bronze in gourmet meat. Other family members also got among the accolades. One brother, Lam Ho, won two golds; his other brother, Mark Lam, got a bronze; while sister-in-law Fiona Duong ended up with a gold and a bronze. More at www.stuff.co.nz.



Banned chemical found in bok choy
(27 Jul 10) A study by the New Zealand Food Safety Authority (NZFSA) has found concerning levels of chemical residues in the vegetable bok choy. The study, by the Food Residue Surveillance Programme, found a number of bok choy samples exceeded the maximum residue limits (MRL) for agricultural chemicals, with 10 out of 23 examples containing the fungicide chlorothalonil or the insecticide thiamethoxam over the allowable limit. Some samples also contained traces of endosulfan which was banned last year because of the risk it poses to human health. Traces of endosulfan were also found in cucumbers and although the levels detected in both vegetables were compliant with MRLs and deemed not a food safety concern. Investigators were following up on the detections, NZFSA adviser Paul Dansted said today. While the levels of chemicals found in bok choy were not a safety risk they were still a concern, he said. "Although our safety assessments show that an average-sized adult weighing 70kg could eat 1.7 kilos a day of the bok choy with the highest residue for the whole of their life with no effect, this level of non-compliance is concerning," he said. Chemical standards had been breached because growers had been confused over how to classify bok choy and many had mistakenly considered bok choy as brassicas instead of leafy vegetables, which have a much lower MRL. More at www.stuff.co.nz.



Kapiti Candies Pink & White MarshmallowsHandy candy!
(27 Jul 10) You’d be hard pushed to find a softer marshmallow than Kapiti Candies’ Raspberry and vanilla pieces. Now they’re available at Nosh Foodmarkets right here in Auckland. Kapiti Candies Pink & White Marshmallows are gourmet marshmallows hand made by the Mackenzie family and their team on the Kapiti Coast. Fat- and gluten-free, the marshmallows come in both raspberry and vanilla flavours, and have a light, fluffy consistency. Hand-made on site, the marshmallows can only be described as a labour of love, as they are cut, dried and packed manually on a weekly basis. While the deliciously soft marshmallows are nice on their own, they can’t be beaten in a mug of hot chocolate. A sweet treat for young and old alike.
Kapiti Candies Pink & White Marshmallows are available now at all Nosh Food Markets, with an RRP of $4.99 for a 180gm packet.
For further information – www.noshfoodmarket.co.nz and www.kapiticandies.co.nz



Regal Smoked Salmon PastramiNZ Salmon nets Aussie award
(26 Jul 10) New Zealand’s Regal Salmon has hooked another prestigious international award. Hot on the heels of its success at the iTQi awards in Belgium, Regal Smoked Salmon Pastrami has landed the meat and smallgoods award at the 6th annual Food Magazine Challenge Awards in Australia. The Awards recognise and reward industry leaders in their drive for ‘best practice’ food and drink processing in Australia and New Zealand. They also acknowledge those brands that most successfully demonstrate product innovation and excellence. NZ King Salmon chief executive Grant Rosewarne says the accolade is testament to the brand’s ongoing efforts to meet consumer needs in innovative ways. “Pastrami and salmon is not the sort of product you’d ordinarily expect to come across in the supermarket chiller. We constantly strive to surprise and exceed consumer expectations and globally, food professionals seem to agree that Regal Smoked Salmon Pastrami does just that.” Mr Rosewarne says the award is tribute to the company-wide efforts of NZ King Salmon staff both in New Zealand and across the Tasman. “It’s fantastic that Regal Pastrami has been recognised as the best in its category, and it shows that Australians are cottoning on to Regal’s superior flavour and versatility,” Mr Rosewarne says. The judges said: "New Zealand King Salmon demonstrated an innovative approach to working with salmon, creating a unique product which offers consumers a new variety in small goods products. “This, combined with the company’s strong focus on sustainability, and the development of an award-winning export product, makes it a worthy winner.” Regal Salmon Pastrami is produced in Nelson. It comprises fresh premium King salmon which is cold smoked then crusted with a classic New York-styled Pastrami crust of three cracked peppers. It’s then sliced into thin smoked salmon pastrami slices. Regal Smoked Salmon Pastrami is versatile and easy to use and is not only great tasting but also an excellent natural source of omega-3 and essential amino acids. Australia’s Food Magazine Challenge Awards are open to all companies that have food or drink processing in Australia and New Zealand. There were six finalists in the meat and smallgoods category with Regal’s Salmon Pastrami the only one from New Zealand. At the prestigious iTQi Superior Taste Awards in Brussels in May, the product was described by the international judges as “stylish, well textured, beautifully coloured and very tasty” with “well integrated flavours of pepper that enhance the preparation”.



Nice & Natural: exciting new options for the school lunchbox
(26 Jul 10) When the kids ask you for a lunchbox “treat”, it can be hard to know what to choose. The same goes for your 3pm work pick-me-up - an apple should be the way to go, but it can be so tempting just to raid the biscuit jar. Nice & Natural has always provided great snack solutions, and the new Fruit Turbos, Hoops and Charms are sure to please everyone. Made with 65% fruit juice, and free from nuts, gluten, and dairy products, they are an ideal lunchbox treat or work desk-drawer snack that are a good choice for both you and your kids. Not only are they delicious, but the three varieties also have a playful factor that will get the thumbs up from kids. Fruit Turbos shapes include cars, trucks, jets and planes; Fruit Charms shapes include butterflies, hearts, flowers and gemstone rings; and Fruit Hoops are perfect for the age-old “stick them on your fingers” game. The Nice & Natural Fruit Turbos, Hoops and Charms with their exciting shapes, delicious fruit taste and playful packaging are something the kids will love - and love you for buying!
Available from supermarkets nationwide for RRP $4.49.



The Food Show Auckland 2010Discover new worlds of taste at The Food Show Auckland
29 July – 1 August 2010, ASB Showgrounds, Auckland
(26 Jul 10) The Food Show Auckland is a voyage of discovery for your taste buds, offering an incredible array of opportunities to encounter new, exciting, delicious experiences. With more than 270 exhibitors, there are almost too many highlights to mention – but here is a taste of what’s in store for visitors:
Even seasoned Food Show veterans will be amazed by the quality and quantity of fresh seafood on display, including scrumptious littleneck clams from Southern Clams, prawn skewers and mussel chowder from Oceanz, superb salmon from Regal Salmon, and a variety of shellfish from Omega Seafood.
This year’s show also features not one but four regional groups of exhibitors, banding together to showcase an astonishing range of local artisan products from Franklin, Kumeu, Hawkes Bay, and Southland.
Ray McVinnie at The FoodshowAnd if you’re into cheese, you’ve come to the right place – try and buy from top producers, including Blue River Dairy, Barry's Bay Cheese, and Mercer Cheese.
Meanwhile, the Da Vinci Gourmet Trans-Tasman Barista Championship will pit the four best baristas in New Zealand against the four best from Australia in an all-out struggle for supremacy. Each team has 20 minutes to make 30 coffees ranging from a short black to a caramel soy decaf latte. Whew! Check it out at the Pure Via stand on Saturday 31 July.
The Food Show Auckland, quite apart from being New Zealand’s largest, most visited, and most awarded culinary extravaganza, is also a prime opportunity for our exhibitors to introduce tens of thousands of visitors to their latest, most innovative edible delights. Here’s a sneak peak at some of the new products that will be launched at the show:
NZ Manuka Eggs
Amazing new cold-smoked raw eggs infused with a deliciously subtle, smoky, Manuka flavour and imported to Auckland from the gold rush town of Lawrence, Central Otago.
Waitaki Bacon & Ham
Premium quality bacon, ham, and pork products free from growth hormones and growth promoters, including award-winning, gluten and preservative-free, 98% pork sausages.
Gringo Killer
Robust, handmade New Zealand chilli sauces made from local organic produce, including the newest sauce, ‘Bhutt Burn’, which is made from the world’s hottest chilli pepper, the bhut jolokia. That’s right – the hottest in the world. Proceed with caution.
Heilala VanillaNative Infusions
A new range of delicious, antioxidant-rich, revitalising, tea-based drinks infused with New Zealand botanicals and subtly sweetened with pohutukawa honey.
Stella Artois Légère
A new, premium, full-flavoured, low-carbohydrate beer with no added preservatives and less than half the carbohydrates of other beers. In other words, a sophisticated, less ‘bloaty’ beer.
Heilala Vanilla
Heilala Vanilla (pronounced “hey-la-la”) produces 100% pure vanilla products including pods, extracts, pastes, sugar, and now Heilala Vanilla Syrup, perfect for cocktails, lattes, smoothies and pancakes.
Tasty Pots
Ready-made meals packed full of vegetables, whole grains, fresh herbs, and spices, all wrapped up in tasty sauces. They’re low in fat, high in fibre, and contain the recommended daily dose of vegetables. One pot and you’re sorted for the day!
Loaf
New to Loaf’s artisan bread range is their gluten-free Spicy Carrot Cake and their scrumptious Banana, Walnut and Poppy seed loaf. Sean Armstrong, one of New Zealand’s top chefs, oversees the entire Loaf range.
So much to see, taste, and enjoy – so little time! Book your tickets now for The Food Show Auckland and prepare your taste buds for the time of their lives.
For more information visit www.foodshow.co.nz



Seeing red over food colours
(25 Jul 10) Food authorities are investigating whether they should ban artificial food colours from breakfast cereals and confectionery items following a study that suggests they may pose a cancer risk, as well as causing hyperactivity in children and allergies. The new research, conducted by The Center for Science in the Public Interest (CSPI) in the US, called Food Dyes: A Rainbow of Risks, claims some synthetic chemicals do not improve the nutrition of foods, but can bring about behavioural problems in children and even be carcinogenic to all. Food Standards Australia New Zealand is looking into the findings. Spokeswoman Lydia Buchtman said if there was any clear evidence of a link to cancer and other health issues, bans could be imposed. But she said peer reviewed scientific research had previously deemed colours were at such low levels in foods in New Zealand they were safe. Buchtman said there were no specific food products listed in the new US report. Her authority has previously investigated 16 colours found in Kiwi foods and deemed them to be at safe levels. They included foods from breakfast cereals, pastry, savoury snack foods, icecream, confectionery, cakes, muffins, to biscuits, toppings and savoury sauces. In drinks, colours could be found in some pre-mixed alcoholic drinks, flavoured milks, cordials, soft and fruit drinks. Buchtman said previous research claiming some foods caused hyperactivity was "weak". Food and Grocery Council chief executive Katherine Rich said the US report was "sensationalist". More at Herald on Sunday.



Krispkut Indian Style Vegetable Mix with Lentils & SeasoningKrispkut launches ‘Slow Cookers’ winter veges
(23 Jul 10) Krispkut, the first brand to provide pre-pack salads to New Zealand supermarkets, have launched its innovative ‘Slow Cookers’ as a special, winter-only range. The pre-cut and packaged top-quality vegetable and spice mix speeds up the time you spend in the kitchen to deliver nutritious and delicious hot cooked meals the minute you walk in the door. “Slow cooking has had a revival in recent years, and for good reason,” says Ashley Berrysmith, director of NZ Fresh Cuts (owner of Krispkut). “Slow food tastes better, the preparation is quick and easy and the results add up to a great meal solution for busy, hungry families.”
Krispkut’s Slow Cooker range comes in two flavours: European Style Vegetable Mix with Pearl Barley & Seasoning and Indian Style Vegetable Mix with Lentils & Seasoning (pictured) for those who want a tasty, vegetarian option or as a complimentary side for meat lovers. “Slow Cookers use the freshest vegetables pre-packaged and peeled with fresh herbs and spices included in the packet. They are all natural with no preservatives or additives – just perfect to come home to after a blustery winter’s day,” explains Berrysmith. Before you leave the house, simply add a few ingredients such as stock, meat (if desired), chopped tomatoes, beans* as well as Krispkut’s delicious, ‘Slow Cooker’ vegetables and spices into the crock-pot then leave it to do its magic (no peeking: lifting the lid on a slow cooked meal increases cooking time). Stirring is not necessary. Serve with crusty bread and a side salad.
Recipes and chef tips for the ultimate slow cooking experience are included with each pack, available nationwide in Foodtown, Countdown and Woolworths stores for just RRP$6.99. But be quick, the range is only available until the end of October.
Krispkut Slow Cookers: giving you a reason to celebrate the coming of winter!
www.krispkut.co.nz



Hubbards FoodsHubbards goes solar
(23 Jul 10) A new thin film solar panel array unveiled today at the Mangere factory of breakfast cereal maker Hubbards Foods will produce enough power to light up an entire warehouse, but it doesn't come cheap. Auckland infrastructure company Vector, which installed the system, estimated the electricity cost at 50c/kWh. That's more than four times the average price of electricity for industrial users of about 12c/kWh according to figures from the Ministry of Economic Development. Hubbards' business founder and chairman, Dick Hubbard said the solar array - the largest of its kind in New Zealand - was not a short term commitment. ''In 20 years time, these panels will be functioning at similar levels they are today.'' Vector CEO Simon Mackenzie said the installation was an opportunity for Vector to understand the effect of distributed solar panel systems on its electricity network. Combined, the 160 solar panel installation covering 227.5 sq m will generate 29,000 kW/h of electricity a year and will be used to power the lighting for Hubbards' finished goods warehouse. This is equivalent to the electricity consumed by 3.5 homes over the course of a year. The a key feature of the panels is their ability to function on a cloudy day. More at BusinessDay.



Food Bill first reading: “They’re Drinking Our Beer…um…Not Here”
(22 Jul 10) The Food and Grocery Council (FGC) welcomes the First Reading of the Food Bill in Parliament today, and congratulates the Minister, Hon Kate Wilkinson, and officials for the years of detailed work to get the Bill this far, says Chief Executive, Katherine Rich. “We are supportive of the Bill and its intentions, but wish to flag one area of concern, which could be a real “curve ball” for food and grocery companies that export.” Mrs Rich says that the Bill specifies that all food produced in New Zealand must comply with all New Zealand regulations, even if the products have been produced solely for export, and irrespective of the regulations in the receiving export market. “While FGC understands the importance of New Zealand protecting its excellent reputation as a safe and high quality food source, there needs to be better recognition that in some circumstances complying with all New Zealand laws will mean our members’ products will not comply with the rules of current export markets.” “We have members currently with multi-million dollar markets earning significant export revenue for New Zealand. In certain circumstances they would have their goods rejected by some export markets and authorities for non-compliance if their goods are forced to comply with all of New Zealand’s rules.” Mrs Rich says that beer is an excellent example. Beer produced exactly to the requirements of New Zealand labelling laws would not comply with the laws of the United Kingdom because of different labelling requirements and different country approaches to issues such as what constitutes a “standard drink”. “It’s our members’ preference that the status quo prevail, and they continue to be allowed to produce food and beverage products that meet the requirements of their export markets.” “We know it’s not the Government’s intention, but the current provisions in the Bill could potentially create a slow and cumbersome system requiring export companies to seek exemptions through the Minister or Governor General through Orders in Council each time a new market has a different approach to New Zealand.” “New Zealand has an excellent approach to food safety, but we need to appreciate that not all countries dance to New Zealand’s tune. Our members want a practical regulatory system that continues to allow them to tailor their products to the requirements of their markets without introducing unnecessary bureaucracy.” “Like NZFSA, our members take the issue of product safety and quality very seriously. We are confident that there is a practical solution that meets the needs of regulators and companies. “We have been pleased with the response thus far from NZFSA, and will raise this issue again during the Select Committee process.” Mrs Rich said.



ZESPRI 's new kiwifruit varieties, Gold3, Gold9 and Green14 ZESPRI releases final numbers for new variety uptake
(22 Jul 10) ZESPRI has revealed that 600ha of its new kiwifruit varieties, Gold3, Gold9 and Green14, will be grafted or planted this year. Grower interest in the two gold varieties in particular was overwhelming and growers who bid for the undersubscribed Green14 variety were contacted by ZESPRI over the past couple of weeks to see if they were interested in additional hectares. In total, ZESPRI received 817 applications for 1800ha of new variety licences. With the additional 50ha of Gold9 released by ZESPRI, 200ha of Gold3, 250ha of Gold9 and 150ha of Green14 will be grafted or planted this year. The next potential licence application opportunity will be in 2011. Of ZESPRI’s 2700 New Zealand growers, 556 have received licences to grow ZESPRI’s new kiwifruit varieties and 773 are growing ZESPRI® GOLD Kiwifruit – leading the world in embracing and adopting innovative new kiwifruit varieties. ZESPRI Chief Executive, Lain Jager, said the industry’s input into new variety commercialisation and licence allocation decisions had been valuable. “The strong collaboration and communication across the New Zealand kiwifruit industry is one of the reasons we, as an industry, are so successful. Grower debate and discussion is a crucial part of ensuring we are getting it right,” he said. ZESPRI’s kiwifruit breeding programme with Plant & Food Research is the world’s largest and most advanced, and will deliver substantial new variety opportunities for growers in the future.



2010 Liquorland International Wine CompetitionSecond wine industry scholarship awarded
(22 Jul 10) After an initial pledge of $80,000 over five years in 2005, the Liquorland International Wine Competition has repeated its offer, awarding a further $80,000 through to 2014. Recipients of the first scholarships were the Auckland Wine Science Programme and the Marlborough Wine Research Centre while this year sees The New Zealand Institute for Plant & Food Research and Wine Marlborough receive funding. Delighted with the outcome, Marcus Pickens of Wine Marlborough said, “We are thrilled to be able to launch our exchange programme in association with the NZ-UK Link Foundation and John Avery MW.” He explains, “This is an opportunity to build and promote strong commercial relationships with one of our most important markets.” New Zealand Institute for Plant & Food Research scientist Dr Sara Jaeger applied for the funding to conduct an in-depth analysis of how wine fits into the lives of adult New Zealand consumers. Her research will include examining eating and drinking practices and how they influence each other, in order to gain insight on the behaviours and practices of consumers. Commenting on the scholarship, Liquorland International Wine Competition Director, Belinda Jackson said, “Through the sale of bottles of wine not required during the competition’s judging process we are able to raise significant funds which are then given back to the industry.” Liquorland Merchandise Manager Andrew Bartley adds, “Liquorland is delighted to assist the industry through the offer of scholarships, it further demonstrates our commitment to the successful future of New Zealand wine.”



Gregg’s Rich Steak Sauce 575g cartonRecall: Gregg’s Rich Steak Sauce
(22 Jul 10) Cerebos Gregg’s has issued a recall of a batch of it's Gregg’s Rich Steak Sauce 575g carton product due to the possibility that it may contain small metal fragments. Gregg’s Rich Steak Sauce; Package Description & Size: 575g block pack/carton; Identification: Best Before: 25 June 2011. Distribution: Supermarkets and small retail stores throughout the North Island, New Zealand only. Reason for Recall: Small metal fragments may potentially be present in a small number of packs Cerebos Gregg’s Limited is conducting a voluntary consumer level recall of Gregg’s Rich Steak Sauce 575g block pack as a precautionary measure. This recall has been initiated due to the possibility that small metal fragments may potentially be present in a small number of packs. All Gregg’s Rich Steak Sauce 575g block packs with the best before date of 25/06/11 should not be consumed. This recall applies only to the above product with the identified best before date, which has been distributed through supermarkets and small retail stores throughout the North Island. No other Cerebos Gregg’s Limited products are affected by this recall. Customers are encouraged to check in their homes to ensure they do not have any of the affected product. If found, do not consume, retain the product packaging and contact our customer service centre during business hours on 0800 467 226 or email csc@cerebosgreggs.co.nz to arrange reimbursement. For further information please call our toll free customer service number 0800 467 226. Cerebos Gregg’s Limited 291 East Tamaki Road, East Tamaki, Manukau 2013.



Key rules out GST-free food
(21 Jul 10) A bid to remove GST on healthy foods to lower costs has been slammed by the Government. Prime Minister John Key said the Government will not support Maori MP Rahui Katene's bill, which defines healthy food as fruit and vegetables, breads and cereals, milk and milk products - excluding ice cream, cream products, condensed and flavoured milk - and lean meat, poultry, seafood, eggs, nuts, seeds and legumes. The Government would not support the removal of GST on particular items, he said. "In our view, what makes the system work well is the simplicity and its low administration costs. Once you start exempting one part, meat and vegetables, then why wouldn't (you to) other parts of the food equation." "We've compensated for GST through personal tax cuts, so we are not going to move on and take GST off food." The bill says food prices have risen more than 20 percent in the last three years while real incomes have risen only very slightly. "While all consumers will benefit from the removal of goods and services tax from healthy food, those on lower incomes spend a greater proportion of their income on food and will receive a significant benefit as a result." Revenue Minister Peter Dunne said the bill would introduce 'healthy food' definitions that would be difficult to categorise. "For example, what does lean meat mean, as opposed to non-lean meat," Mr Dunne said. The bill is likely to go on Parliament's agenda for a first reading debate in two weeks. More at www.stuff.co.nz.



CountdownWoolworths boosts supermarket sales in NZ
(21 Jul 10) Australian retailing giant Woolworths is reporting higher supermarket store sales but lower consumer electronic store sales in New Zealand. Woolworths, operator of 152 Countdown, Woolworths and Foodtown supermarkets, said its supermarket sales here rose 5.2 percent in the fourth quarter from a year ago. The rise is 4 percent on a comparable store basis. Sales in its New Zealand supermarkets in the 52 weeks to June 27 totalled $NZ5.2 billion, up 4.6 percent on last year. On a comparable basis the annual rise is 4 percent. The company attributed the sales increase to its transition to a single Countdown brand in New Zealand. "It reflects the hard work of the New Zealand team to continually improve our customer offer through new formats, improved ranging, private label growth and improved in-stock position," the Australian company said. Fourth quarter sales in New Zealand decreased 7.6 percent on a year ago. In New Zealand, it is one of two large operators that dominate the supermarket sector, the other being the locally owned Foodstuffs. More at www.stuff.co.nz.



Bill MarlerTop overseas speakers headline food safety conference
(21 Jul 10) The world’s big guns of food safety will be in Auckland for two days in September for the New Zealand Food Safety Authority’s 2010 conference. Highlights of the conference include top US food safety lawyer Bill Marler who has taken many successful class action lawsuits against food businesses. He has represented victims of nearly every large foodborne illness outbreak in the United States, securing over half a billion dollars for his clients. From the UK, Alyson Smith will tell the fascinating tale of Michelin-starred celebrity chef Heston Blumenthal’s ‘Fat Duck’ restaurant and how more than 500 diners were struck down with norovirus, making headlines around the world. Dr Bob Brackett is at the top of food safety in the United States and will be looking at how everyone from the farm to fork has a food safety role to play making. Until recently with the US Grocery Manufacturers Association, he is now Vice President and Director at the National Center for Food Safety and Technology, a major US research consortium. Food packaging consultant, expert witness, author and University of Queensland professor Gordon Robertson delves in food packaging and its impact on food safety hazards. While packaging removes some hazards and makes food safer can it introduce other, new problems? Issues examined include printing inks, heavy metals, plasticisers and the use of recycled materials. The many top local speakers at the conference will cover challenges to reputation, the importance of food safety to our food exports, food forensics, what statistics about foodborne illness really tell us, what works and what doesn’t when teaching young Kiwis to cook, kitchen horrors through the eyes one of the country’s top chefs, what motivates New Zealanders to think about food safety at home, how new technology has given us outcome-based food practices that outstrip the bounds of old prescriptive food rules, what the future holds for nanotechnology, and what’s ahead for food safety and science-based food innovation. NZFSA’s 2010 Food Safety Conference is at the Crowne Plaza in Auckland on 13 and 14 September and costs just $650 plus GST for both days. The programme is online at www.nzfsa.govt.nz



Helen Jackson and Lance the ButcherHelen Jackson launches Foodlovers TV
(21 Jul 10) Foodlovers.co.nz, a leading recipe and cooking tips website in New Zealand, introduces Foodlovers TV, a web format cooking show showcasing recipes and cooking tips from host Helen Jackson and local experts Chef Mark Gregory and Lance the Butcher. The videos are less than 10 minutes in duration with Helen focusing on how to cook single dish recipes including Asian Beef Salad, Perfect Roast Potatoes, Sticky Oxtail Casserole and Raspberry and Nougat Semifreddo to name a few. Being a mum of a young family, Helen prides herself on helping New Zealanders to deliver quick, easy and flavoursome meals. “Many people prefer to watch someone cook something before attempting to cook it themselves. Being able to see something happen makes it that much easier to do than to do it all by yourself.”Foodlovers TV can be accessed directly from Foodlovers.co.nz and on a variety of video sharing websites like YouTube. With the advent of cooking shows like MasterChef in New Zealand, New Zealand cooks have an insatiable appetite for food related media. Helen Jackson, owner of Foodlovers says, “Many people prefer to watch someone cook something before attempting to cook it themselves. Being able to see something happen makes it that much easier to do than to do it all by yourself.” “The plan is to grow Foodlovers TV to a great resource of cooking videos and include learning new techniques, cooking with kids and demonstrations of some of our all time favourite recipes. ” In 2010, Foodlovers TV is being expanded with new videos published regularly. Brand advertisers are welcome to suggest new video ideas and have the opportunity to be involved with sponsorship of videos. Helen Jackson has spent over 15 years immersed in food and is the food editor of New Zealand Womans Weekly, runs her award winning website foodlovers.co.nz, has regular spots on Good Morning TV One as well as co-hosting the RadioLIVE Kitchen and Garden Show.
www.foodlovers.co.nz/foodlovers-tv



Charlie's in the black
(21 Jul 10) Juice maker Charlie's Group, formed by Stefan's Orange Juice founder Stefan Lepionka and entertainer Marc Ellis, says strong growth in Australia turned it profitable this year. Charlie's Group is expecting earnings before interest, tax, depreciation and amortisation (ebitda) of $3.2 million to $3.4 million for the year to the end of June. That compared to a loss of $925,000 the previous year. Unaudited gross sales were up 1.7 per cent from last year to $34.3m, with double digit growth in Australia and the 14 countries the group exported to, Charlie's chairman Ted van Arkel said yesterday. New Zealand was slightly down on last year on a cases sold basis. Full year net profit was expected to be between $2.2m and $2.4m, with the result including a one-off gain of $1.2m relating to the sale of the company's Henderson site. More at NZ Herald.



A2 votes for deal to buy out Australian partner
(21 Jul 10) A special meeting in Auckland of A2 Corporation Ltd shareholders has approved a deal to buy up the remaining 50 percent stake in Australia's A2 Dairy Products Pty Ltd that it does not already own. In return, its partner in the company, ASX-listed Freedom Nutritional Products Ltd, will get a 25 percent stake in A2 Corp when the deal is completed -- probably on Thursday. Freedom will have an option of later increasing its stake to 27 percent. A2 Corp has said full ownership will give it exclusive rights for the production and sale of A2 milk products in Australia and Japan, and chief executive Scott Pannell said the acquisition left the company in a stronger financial cash-flow position, paving the way for overseas expansion. In Australia, up to 15 suppliers across northern Victoria, New South Wales and southern Queensland supply 20 million litres for white milk sales and extra milk for yoghurt. The company has a licensing agreement with yoghurt brand Jalna. The company has just run a 10-week advertising campaign in Melbourne from which it hopes to grow sales by 30 percent. More at National Business Review.



Elaia Gourmet Olives’ Olive & Fig ConfitureNew Olive & Fig Confiture at Nosh Food Market
(20 Jul 10) Elaia Gourmet Olives’ Olive & Fig Confiture is a classic mix of two well-loved Mediterranean fruits, hand-made on an olive grove in the Wairarapa valley. New Zealander Helen Melser’s travels through the Mediterranean inspired her to trial the two tastes in combination after noticing that the fruits were often growing side by side. She found that the rich, natural sweetness of dried figs perfectly complements the pungency of the olives. Gently simmered together with traditional spices, the resulting rich and aromatic mix is the ideal addition to panini’s, with cheeses such as cheddar and mozzarella, or thinned with cream for a delicious cake, crepe, or ice cream topping. Olive & Fig also works beautifully as an accompaniment to roast beef and pork, and smoked chicken and duck. Chef James Paterson from Nosh Food Market suggests serving Olive & Fig on a wholegrain or sourdough toast for a special Sunday breakfast. The best local and imported ingredients are sourced by Melser to create this rich, heavenly taste of the Mediterranean. Olive & Fig is available now at all Nosh Food Markets for RRP$14.99 for a 330gm jar.
Elaia Gourmet Olives’ Olive & Fig Confiture is available now at all Nosh Food Markets for RRP$14.99 for a 330gm jar.
For further information and store locations – www.noshfoodmarket.co.nz and www.gourmetolives.co.nz



Vitamin C blocks tumour growth: study
(20 Jul 10) New Zealand researchers have established that vitamin C can help to block the growth of cancer cells - an important experimental finding they expect could be quickly adopted into cancer treatment. A team from Otago University at Christchurch, in a paper published in leading international journal Cancer Research, say their study of tumorous and normal tissue samples from women with cancer of the uterine lining provides the first direct evidence of a link between vitamin C and a protein called HIF-1. HIF (hypoxia inducible factor)-1 is considered a key protein in tumour survival. High activity of it promotes tumour growth and resistance to chemotherapy and radiotherapy and is linked with a poor prognosis for patients. The Christchurch study, led by Associate Professor Margreet Vissers, of the university's Free Radical Research Group, found that high-grade tumours had around 40 per cent less vitamin C than matched, adjacent, normal tissue. The researchers say their study suggests that restoring the vitamin C levels in tumours would limit factors that promote tumour growth, and recommend animal trials to test the hypothesis. Professor Vissers said the study suggested it would be beneficial for people with cancer cells to have more vitamin C. However she warned, "Just supplementing people may not actually have the effect that you want because you haven't done it in the right way". She said vitamin C levels in the body could be raised only to a certain level by oral supplementation. Intravenous injections could achieve a higher level. "That's the question: what's the best way to deliver vitamin C to the tumour." More at NZ Herald.



Retail Meat New ZealandMeet our best young butchers
(19 Jul 10) The top five young butchers and five butcher apprentices from around the country have been found in the hunt for New Zealand’s best young butcher for 2010. After competing in regional finals around the country, the finalists will compete at the Grand Final in Auckland on 24 August. With a past winner and a past runner up in the mix, the competition will be fierce for the prestigious title of Alto Young Butcher of the Year. The inaugural RMITO Butcher Apprentice of the Year category is also proving a tight competition, with the regional winners fighting off more than 30 entrants across the nation.
The finalists are:
Alto Young Butcher of the Year: Alesha Ross, New World Victoria Park, Auckland (past runner up); Calum Sutherland, New World Westend, Rotorua (past winner); Kym Whale, Preston’s Master Butchers, Wellington; James Brears, Fendalton New World, Christchurch; Robert Holdaway, New World Centre City, Dunedin.
RMITO Butcher Apprentice of the Year:Alana Empson, New World Waiuku, Auckland; Damien Hanley, New World Hillcrest, Hamilton; Shea Demanser, Bay Cuisine, Napier; Steven Watts, Ellesmere Butchery, Leeston; Rueben O’Connell, New World Alexandra, Alexandra.
The event, organised by Retail Meat New Zealand (RMNZ), is sponsored by Alto, Retail Meat Industry Training Organisation (RMITO), Beef + Lamb New Zealand, Cabernet Foods, Hellers, New Zealand Pork, Tegel, Wilson Hellaby, Dunninghams and Kerry Ingredients.



SynlaitChinese dairy giant to invest $82m in Synlait
(19 Jul 10) Bright Dairy & Food, China's third-biggest dairy company by volume, has agreed to buy a majority stake in Canterbury milk processor Synlait Milk for $82 million. Synlait, which abandoned a planned $150 million share sale last year due to a tepid response, will be a joint owner of its processing company with Bright Dairy, though it will keep and operate its farms through a separate company. Work on a new milk powder processing plant is underway, and is expected to double the company's capacity by the 2011/12 season. The Synlait deal is Bright Dairy's first investment in processing facilities outside China. "This accelerates our value-added strategy and is aligned with Bright Dairy's strategy of introducing a range of premium infant formula and milk powder products through its leading brands and retail distribution channels in the burgeoning eastern seaboard domestic markets of China," said John Penno, Synlait Milk chief executive in a statement. "Synlait Milk will help Bright Dairy establish a market leading position in the infant formula and milk powder category with a planned co-branded range." The Bright Dairy deal is the second Chinese bid to capitalise on New Zealand's dairy production, with Hong Kong-listed Natural Dairy looking to inject $1.5 billion in a buy-up of land and facilities, including the 16 Crafar family farms. Bright Dairy is listed on the Shanghai Stock Exchange with a market capitalisation of $1.7 billion, and is a subsidiary of Bright Food Group, the biggest food company in Shanghai. Earlier this month Bright Food unsuccessfully tried to buy CSR's Australian sugar unit. Synlait, which aims to expand its milk powder capacity, is seeking funds to build a second drier at its main site. It currently processes 70 million litres of milk a year, according to its website. Present shareholders include Japan's Mitsui, which acquired a 14 per cent stake in 2007 for $13.5 million, implying a capitalisation of $96 million. Mitsui also made a further $16.5 million loan available to Synlait at that time. More at NZ Herald.



Nick NobiloNobilo toasts wine success in China
(17 Jul 10) Winemaker Nick Nobilo has scored a big order from a new multi-storey restaurant development in China. Nobilo left school in 1960, at 17, to join the family wine business - a business which became one of the best known brands in New Zealand. Nobilo Wines Group was floated in 1998 before being bought by Australian producer BRL Hardy in 2000 - the same year Nobilo set up Vinoptima Estate. "I said, 'Right I've got this unfinished business to do and I'm going to create the best gewurzt in the world'," Nobilo said. Vinoptima only makes gewurztraminer from 10ha of vines near Gisborne. It is aged in the bottle for a minimum of three years. Nobilo, 67, said he loved the physiology of the gewurztraminer vine, the flavour of the grape and the aromatic characteristics of the wine. Vinoptima's agent in China connected the winemaker with a 70 million yuan ($14 million) seafood restaurant development due to open in Hainan island in December. "It'll be several storeys high," Nobilo said. "It's huge, it'll accommodate thousands of people." The restaurant had ordered 15,000 bottles of wine from Vinoptima worth about $500,000, with delivery by the end of September. The wine would be a flagship for the restaurant and sell on the menu for in excess of $200. The taste of the gewurztraminer variety appealed to the Asian market. "Gewurzt is an ideal variety to match those spicy dishes so it really, really goes down well." More at NZ Herald.



ZespriCourt hearing a waste of grower money: Zespri
(16 Jul 10) ZESPRI says that the legal case it will be defending on behalf of its growers next week is a wasteful use of grower money. The case is part of a campaign by Turners & Growers (T&G), a 1 percent player in the New Zealand kiwifruit industry and majority owned by corporate raider Guinness Peat Group (GPG), to break up the kiwifruit industry, New Zealand’s fastest-growing major primary producer. ZESPRI’s Director Corporate and Grower Services, Carol Ward, said ZESPRI had made efforts to ensure the litigation, which was filed a year ago and concerns points of law dating back to government decisions more than a decade ago, did not distract from its focus on customers and grower returns. She said that, since the launch of the litigation, average grower returns had increased by 7 percent, returns for ZESPRI® GOLD Kiwifruit had increased by 23 percent, the company and government had partnered to commit funding to ZESPRI’s world-leading kiwifruit breeding programme with Plant & Food Research, and that three new varieties of kiwifruit had been commercialised. “In addition, a survey by Colmar Brunton said that more than 90 percent of growers support ZESPRI and the industry’s marketing arrangements, and there has been equally strong support for the growers’ view from across parliament, including from Prime Minister John Key, Agriculture Minister David Carter, Trade Minister Tim Groser and Opposition Leader Phil Goff,” she said. Ms Ward said that, instead of concentrating on wasteful and pointless litigation, it would be better for T&G/GPG to work constructively with ZESPRI to advance in its commercial aspirations. She said that the New Zealand Kiwifruit Export Regulations provide for anyone to export kiwifruit from New Zealand, under collaborative marketing procedures, as long as they can show their proposal is in the best interests of New Zealand kiwifruit growers. “Collaborative marketing programmes allow companies to export kiwifruit from New Zealand – all in a way which benefits them and the wider industry. More than 16 companies, including T&G, are already exporting from New Zealand under collaborative marketing programmes and we expect these programmes will continue to grow in the years ahead. “If it has serious commercial propositions that might benefit the industry, we would welcome such a programme by T&G,” Ms Ward said.



AllpressBrewing coffee for London, and then the world
(15 Jul 10) London is calling for premium coffee brand Allpress. In two months the Auckland company will open a flagship roastery and espresso bar in the East London district of Shoreditch. Sited in Redchurch St among design studios, art galleries and advertising agencies, the premises will operate as a "working billboard" for the brand, says founder Mike Allpress. Ten years ago, walking the streets of Shoreditch would have put you in danger of being mugged. Now it is the heart of East London's renaissance. The London expansion, part-funded by the University of Auckland Business School Entrepreneurs' Challenge, aims to tap into a market wanting better-quality coffee. "They drink a lot of coffee and for years it hasn't been exceptional but .. there is a shift to the consumer wanting something better," said Allpress. "So there lies the opportunity." After 25 years Allpress is heading for a period of significant expansion. The Australian arm, which has been in operation for more than 10 years, is adding a second roastery in Melbourne to support the Sydney business. Another New Zealand roastery, in Dunedin, is in the pipeline. In 18 months Allpress anticipates the company will be fielding inquiries from Europe and Ireland. It is also looking at proposals from customers to expand into Japan and Korea, a move which may see it move from the business model of fully owned subsidiaries into a joint venture. More at NZ Herald.



Strong interest in ZESPRI’s new varieties
(14 Jul 10) Following ZESPRI’s release of detailed information on three newly-commercialised varieties last month, growers have responded with an extremely strong indication of interest for 2010 licences. The closing date for bids was Wednesday 30 June and the Evaluation Panel (which includes four ZESPRI representatives, one independent Director from the ZESPRI Board, one independent legal advisor appointed by the Industry Advisory Council, and one representative from legal firm Cooney Lees Morgan) has completed its assessment of the applications which were collated and validated by Cooney Lees Morgan. The two gold varieties (Gold3 and Gold9) were both oversubscribed and the new sweet green (Green14) is currently undersubscribed. All valid bids at the maximum price for new varieties will receive licences this year, following the Evaluation Panel’s decision to pro-rate the oversubscribed Gold3 and Gold9 varieties, and issue an additional 50ha of Gold9 licences. ZESPRI Chief Executive Lain Jager said that market demand for Gold9 supports the increase. “Our market demand forecast supports the release of 200ha of each variety, and in some cases it was stronger,” said Mr Jager. “The Evaluation Panel advised ZESPRI of the oversubscription for Gold9, and we decided to increase available hectares to 250ha. We believe this is manageable from a market perspective, and enables all interested growers to participate in this year’s commercial release.” Mr Jager said that ZESPRI expects there will be substantial opportunities for growers to participate in new variety opportunities with ZESPRI in the next few years. “This initial commercial release of three new cultivars is conservative and reflects the need to manage risk effectively as the industry learns more about the varieties over successive seasons. ZESPRI will progressively release licences over the coming years to match demand as the varieties perform in the market, through the supply chain and on the orchard.”
Overview of Allocations
Gold3 (200ha available) – 244 bids were received for 509 hectares. Each valid bidder who bid at the maximum price for 100 percent of their KPIN and it was below 0.5ha will receive their requested hectares. For all valid bidders who bid at the maximum price for 0.5ha or more, these bids have been pro-rated down to 0.5ha or slightly more, depending on the total hectares bid for.
Gold9 (250ha available) – 481 bids were received for 970 hectares. ZESPRI has increased the available hectares from 200 to 250. Each valid bidder who bid at the maximum price for 100 percent of their KPIN and it was below 0.5ha will receive their requested hectares. For all valid bidders who bid at the maximum price for 0.5ha or more, these bids have been pro-rated down to 0.5ha. No bidder will receive more than 0.5ha of Gold9.
Green14 (200ha available) – 72 bids were received for 104 hectares. Each valid bidder will receive the full area they bid for – and all Green14 bidders who requested ZESPRI to contact them if the variety was undersubscribed are being contacted to see if they are interested in additional hectares.
Growers are receiving their legal documentation this week and once bidders have signed and paid, they can collect their budwood and start planting or grafting.
(Photo: A Te Puke orchard in preparation for grafting ZESPRI’s new kiwifruit varieties)



The Foodies Kiwi Seasonings rangeBring a distinctive NZ flavour to the table with Foodies Kiwi Seasonings
(13 Jul 10) Following the success of Paul Holmes Extra Virgin Olive Oil, NZ Premium Foods brings you the newly developed “Foodies” range of New Zealand seasonings. Naturally infused with herbs such as horopito, kawakawa, and karengo, the seasonings are perfect for enhancing the taste and aroma of your dishes. The versatility and ease of Kiwi Seasonings makes them an essential pantry item – simply add to soups, stews and casseroles, or sprinkle over fish, meat, chicken and vegetables for a lovely crisp coating. Nosh chef James Patterson recommends adding the seasonings to rice or pasta for a subtle natural flavouring. The seasonings contain no additives, preservatives, MSG or artificial flavours, and have no traces of soy, eggs, peanuts, dairy or gluten, making them suitable for allergy sufferers and the health conscious. Flavours include: · Wild Pepper and Seaweed (Horopito and Karengo) – the peppery notes of horopito and the addition of chilli and karengo give this seasoning a real zing · Wild Basil and Seaweed (Kawakawa and Seaweed) – this blend of kawakawa, aonori sea lettuce, wakame and karengo gives an authentic, natural taste that is uniquely New Zealand · Lime and Wild Basil, (Lime and Kawakawa) – a distinctive lime zest with the natural infused wild basil characteristics of kawakawa
Foodies Kiwi Seasonings are currently exclusively available at all Nosh Food Market for RRP $5.99 for a 75gm pouch.
For further information and store locations – www.noshfoodmarket.co.nz and www.nzpremiumfoods.com



Food prices record largest annual fall since 1957Gap between reality and perception when it comes to food prices
(13 Jul 10) Today’s release of the Food Price Index (FPI) is a timely reminder of the gap between reality and perception when it comes to food prices with Statistics New Zealand headlining their statement “Food prices record largest annual fall since 1957”, says Food and Grocery Council Chief Executive, Katherine Rich. “The FPI shows that food prices fell 2 per cent for the year to June 2010. Fruit and vegetables, meat, poultry, and fish, and grocery food are all cheaper than they were this time last year. This news comes days after consistent media suggesting that food prices are out of control.” “As Statistics New Zealand notes food prices have been falling since July last year. Some will point to the monthly increase in fruit and vegetable prices (up 15.9 per cent from May), but as Statistics New Zealand states this is due mainly to seasonal factors – winter growing conditions.” "We also suspect that the fall in groceries has a lot to do with the intense competition between the two supermarket chains and the competitive discounting that has been occurring on many grocery items". Mrs Rich says that while there will be month to month fluctuations in food prices it is the longer-term trend, which is important to keep a close eye on. This longer-term trend very clearly shows that food prices have been on the decline for the last year. “While there has been an increase in some dairy products, this simply reflects improving international commodity prices. The prices we pay here for all our food products will always be influenced by the value of commodities internationally, as our local producers seek the best price for their products.” Mrs Rich says that the latest FPI data highlights that New Zealanders spend 14 per cent of the total grocery bill on fruit and vegetables, and approximately 16 per on meat, poultry, and fish while at the same time spending close to 21 per cent (20.88 per cent) on restaurant meals and ready-to-eat food. “Research by Statistics New Zealand also shows that there has in fact been no change in the proportion that a family spends on their weekly food shopping for over 30 years. The idea that food prices have been spiralling out of control is just not borne out by the evidence.” Mrs Rich said.



Panel to discuss scrapping GST on healthy foods
(13 Jul 10) A panel of experts will take part in an online seminar this morning to assess whether New Zealand should scrap GST on healthy foods. This follows a Green Party survey that suggests produce prices are being marked up several hundred percent by the country's supermarkets, and the SHOP study, released in March and looking at the food purchasing habits of over 1,000 New Zealanders, found that dropping GST from healthy foods would encourage people to buy more of them. The seminar, run by the Science Media Centre, comes ahead of the first reading of a Maori Party bill calling for GST-free healthy foods. It will hear from a range of nutritional experts on the potential implications for the country's public health if such a bill were to go through. The bill's architect, Maori Party MP Rahui Katene said she hoped the experts' views would help with the bill's first vote next week. "We're keeping our fingers crossed it gets through the first reading. There is a lot of support for it, not just from consumers, but from advocate groups." Countries including Australia and Britain already have no GST equivalent on certain healthy foods. The Maori Party defines healthy foods as including fruit and vegetables, breads and cereals, milk products but not cream, lean meats and legumes. More at NZ Herald.



Food prices record largest annual fall since 1957Relief at the checkout
(13 Jul 10) Shoppers are getting some relief at the supermarket checkout, with food prices down 2 per cent in the past year, after rising almost 17 per cent in the two years before that. Food prices fell 2.0 per cent for the year to June 2010 despite rising 1.3 per cent in the June month, Statistics New Zealand says. This is the largest annual fall in food prices since 1957. "Food prices rose nearly 17 per cent in the two years to July 2009, but recently have fallen after peaking in July last year," Statistics New Zealand's prices manager Chris Pike said. Three subgroups contributed to the 2.0 per cent annual fall in food prices, particularly fruit and vegetables (down 9.2 per cent). The meat, poultry, and fish (down 3.9 per cent) and grocery food (down 1.4 per cent) subgroups also fell. This is the first annual fall in the grocery food subgroup since August 2004, and the largest annual fall since the series began in June 1999. In the June 2010 month, the fruit and vegetables subgroup rose 9.3 percent, largely driven by prices for tomatoes (up 44.8 per cent) and lettuce (up 77.3 per cent). Both lettuce and tomato prices usually rise in June, following lower prices in April and May. More at BusinessDay.



New Zealand International Science FestivalScience Festival wraps up with ‘science idol’
(13 Jul 10) New Zealand’s first ever science idol competition took place as part of the seventh New Zealand International Science Festival, themed ‘Everyday Science: Food for Thought’. The festival began on Tuesday 6 July and culminated in a Fun & Food Fiesta on Sunday July 11, 2010 in Dunedin. The inaugural Fun & Food Fiesta was held at the Lion Foundation Arena, Edgar Centre and was organised by Cadbury, the Dunedin City Council and New Zealand International Science Festival. Workshops were held during the week of the festival with visiting science rapper from the US, Tom McFadden helping twelve young competitors aged between 8 and 15 years to develop their rap music songs about an aspect of science and perform on the day. The festival featured over 200 events opening up the world of science to everyone. Highlights of the festival included the search for the ‘ultimate’ southern cheese roll competition, a dining in the dark experience, Dante’s Laboratory – science of sin live theatre, and popular workshops for kids including extracting DNA from a tomato; incredible edible gardens and the ‘Feed the Mind’ University of Otago Science Expo. Sue Clarke, Festival Director said the response and numbers attending the six day food themed festival had been incredible with visitors from Invercargill to San Francisco, USA. “Many of the workshops were booked out well in advance and the ‘science of’ events including beer, curry, seafood and wine had been extremely popular. Our events were deliberately designed to be entertaining experiences but also thought provoking - giving people a taste of how science plays a part in our everyday lives.” The festival included interactive events and workshops with visiting experts; Tim Jarvis AM, a British environmental scientist; Tom McFadden, a biologist and ‘science rapper’ from Stanford, USA; Mr Andrew Greensmith, a Melbourne-based plastic and craniofacial surgeon; NZ chef and author Julie Biuso and Julie Woods (aka ‘that blind woman’) and an Australian science educator and performer, Chris Krishna Pillay. “Thousands of hours have gone into organising the festival. The hard work, commitment and support from the festival team, external event organisers, volunteers and a range of local and national sponsors and funding partners has been has been paramount to the success of the festival,” Festival Director Sue Clarke said. The winners of the ‘science idol’ competition in the 8-10 age group were; Kate Truman and Helen Knott, both 9 years and from George Street Normal School, Dunedin. The winner of the 11-15 age group was Ella Cameron, 11 years from St Clair School, Dunedin. Winners receive a print revealing a map of their own DNA by sponsors The Otago Institute and Genetics Otago. The winner of the Cadbury dessert competition judged by Pier 24 chef Greg Piner was Ironic Bar and Restaurant, 2nd place Dunedin City Hotel and third place Mecure Hotel, Princess Street, Dunedin. The Cadbury fun colouring in competition 5-8 year group was won by Luca Holloway and the 9-12 year group by Khata Pearce, both receiving a Cadbury World Family Pass.



Mainland ButterKiwis say: “Nothing beats the taste of butter”
(12 Jul 10) Kiwis love butter, in fact according to a recent survey* by Mainland Butter almost three-quarters (72%) of New Zealanders agree that nothing beats the taste of butter. Simon Gault, Masterchef Judge, esteemed restaurateur and ardent butter fan says this finding comes as no surprise to him: “I can’t imagine a kitchen without butter, it’s definitely not mine anyway. Butter has a place at the heart of baking and cooking in New Zealand and there is no substitute for the taste it adds to cooking or as a perfect partner to foods.” Mainland Butter undertook this research to uncover what Kiwis’ really think about butter – and it turns out butter is at the cornerstone of our memories and at the heart of what we define as great taste. The survey reveals that Kiwis don’t fall for style over substance with 99% of respondents saying they prefer anything they produce in the kitchen to be stronger on taste rather than style. “Butter is simply irresistible – it’s a simple product consisting of only three ingredients – cream, salt and water. In today’s harried, rushed world, food needn’t complicate matters – simple pleasures are what we should all be striving for in the kitchen and you’ve got it in one with butter,” says Gault. Being the dairy nation that New Zealand is, butter is synonymous with Kiwis’ memories of growing up. The survey revealed that the number one childhood memory was licking the wooden spoon after baking with Mum or Dad (44%), followed by mid-afternoon naps and treats for being good. Some of the more unusual favourite butter memories included:
Using butter to remove bike chain grease from hands and legs
Rubbing butter on sun burnt skins
Putting butter on the family kittens paws to help it settle
Using a bit of butter coated in sugar to ease a sore throat.
*The results referenced in this were taken from survey conducted by Perceptive Research in June 2010 which captured 500 New Zealanders’ views. It has a margin of error of +/- 4.38%. The sample was nationally representative of the population based on Census 2006 figures for gender, age and region.

Mainland’s top butter tips:
Bring back butter in your household this winter by using Mainland Butter to make delicious scones, muffins, cakes and pastries. There’s no substitute!
With Potatoes now in season, it’s the perfect time to add a curl of Mainland Butter to your favourite vegetables this winter
This cold weather is a perfect excuse to curl up on the couch with a piece of hot spicy fruit toast and with lashings of Mainland Butter spread right to the very edges.
Another great vegetable tip is to brush potatoes, beans, peas and corn with a blend of melted butter, parsley, fresh mint and ginger
Make your own delicious garlic bread that you won’t regret eating the next day, try boiling the garlic before you crush and mix it into Mainland Butter. The potent aroma will disappear into the water. Garlic butter is also great on a bit of steak and prawns over the hot summer months
Add butter and nutmeg to Spaghetti Bolognaise for a gourmet twist
The quickest way to soften butter is in the microwave. Use the defrost setting and keep an eye on it. 250grams should take one minute
If you don’t have a microwave let it stand at room temperature for an hour or two, or if you are baking try grating it into the bowl and it will soften in a few minute
Butter absorbs other flavours, ensure when it’s stored it’s wrapped tightly
If you stain your new trousers with butter follow these simple steps to rectify the situation: scrape off any excess, apply a stain-removing agent and blot the stained area, then launder. If the stain remains add more stain remover to the back of the stain and blot with a clean absorbent pad. Apply stain remover to the stain again, rinse and then wash
To cleanly cut cold butter, wrap your knife in cling wrap, or heat a butter knife with hot water and dry off the water.



Selaks National Roast DayGravy - salvation in a jug
(12 Jul 10) National Roast Day reminds us that on top of every great roast there is a greater gravy. Jamie Oliver thinks ‘gravy has the power to transform, or even save, a meal’*. Kiwi chef Paul Jobin agrees. Jobin’s recipe for salvation? “Never toss the roasting tray out to the wash without first deglazing the pan with a good bodied red wine and a cup of water to loosen the sediment and ‘build’ a tasty gravy.” Gravy is one of the more maligned food accompaniments in history. However, it has earned its place in our nation’s heritage and hearts as a feature of the classic Sunday roast. With Selaks National Roast Day almost upon us, it’s opportune to examine the role gravy plays in helping the cooks convince the diners the former know what they’re doing. And it seems there are many opinions on how to make the perfect gravy. The Royal Society of Chemistry (Europe) came up with a recipe for the traditional accompaniment through a more scientific approach. The society claims that MSG (monosodium glutamate) from soy sauce brings out the meaty flavour that is technically known as ‘umami’ – a Japanese term that translates literally to ‘good flavour’. Adding a teaspoon of soy sauce to gravy, the society says, is the best way to bring out the full flavour. It seems the society also subscribes to the premise that almost any gravy is capable of delivering a tentative cook from the jaws of family humiliation. Its members also toted the health benefits of gravy, saying that by adding iodized salt to the sauce, it could help improve its home nation’s diet which is considered low in the mineral. But it’s not all smooth sailing in the gravy boat. When it comes to making the perfect gravy, there can be lumps along the way and there are a few rules to follow to ensure your gravy doesn’t end up clogging the waste disposal. Jamie believes “there are two things that make a good gravy.....the layer of vegetables in the bottom of your roasting tray your meat sits on; and the juices from a roasted piece of good quality meat”. And as long as you have these two things, it won’t matter if you use stock or water, your gravy will taste like “heaven”*. Paul Jobin has a recipe for success. He recommends using Selaks Winemakers Favourite Syrah or Merlot Cabernet to ‘build’ the gravy: “I find these two wines love a little star anise, cinnamon quill and coriander seeds infused into the gravy. Ah, success.” Selaks National Roast Day is about celebrating our nation’s most loved meal, and all the accoutrements and accompaniments that go with a great roast, such as gravy, and a cheeky glass of wine. “It’s about getting friends and families together around the dining table and enjoying good food and wine over a hearty Sunday roast,” Jobin says. “It’s high on my list of enjoying all the good things we enjoy in New Zealand.” You can join the gravy train at www.nationalroastday.co.nz for recipes, tips and hints, and the chance to win roasting treats.



This is the first annual fall in food prices since the year to July 2004Why food prices are sky high
(11 Jul 10) Grocery insiders say the two big supermarket chains are using dodgy tactics when dealing with food producers – including pocketing discounts instead of passing them on. They say small Kiwi companies are getting hurt as the big players negotiate aggressively. Last week the Green Party and Horticulture New Zealand called for a supermarket code of conduct and an ombudsman to investigate prices after fruit and vegetable growers complained supermarket mark-ups were up to 500% higher than what they were paid at the gate. Since then several producers have told the Sunday Star-Times that supermarket tactics include: Charging producers unreasonable fees, including a 2.5% "payment term" just to be paid; Blacklisting producers who sell to their rival; Demanding producers advertise in the supermarket's in-store magazine, which can cost $800 a page; Refusing to share the costs of discounts and promotions; Keeping back a percentage of a discount offered by a producer; and running promotions with rival producers in the same week, on the same shelf, without telling either. Progressive Enterprises (Foodtown, Woolworths, Countdown) and Foodstuffs (Four Square, New World and Pak'nSave) represent 95% of the sector. A supplier who would not be identified for fear of being blacklisted said suppliers were getting squeezed, while a grocery broker said it was hardest for small Kiwi start-up businesses to survive because they had no power. More at Sunday Star Times.



Pak'nSave voted cheapest food store
(10 Jul 10) Supermarket chain Pak'nSave has again been voted New Zealand's cheapest supermarket, Consumer NZ says. Secret shoppers were dispatched into supermarkets up and down the country under orders to shop from a list of 40 top-selling items including bread, biscuits, milk, fizzy drinks, cat food and butter. Personal care and cleaning products also featured, though wine was excluded because discounts were so huge that a supermarket with a listed wine on special would have an unfair advantage. For most items a brand was specified but for basics like flour, butter and milk, the shoppers were asked to buy the cheapest. It is the eleventh consecutive year Pak'nSave has been the country's cheapest supermarket. Pak'nSave in Lower Hutt was the cheapest at $116. Foodtown in Auckland's Pakuranga was the most expensive at $146. However, there were variations in baskets between cities. In Wellington and Auckland Pak'nSave was $18 cheaper than its closest rival, New World. The only individual supermarket to beat Pak'nSave prices was Christchurch New World, thanks to a vigorous coupon campaign. Consumer chief executive Sue Chetwin said the results showed price competition "is increasingly a struggle for second place between New World and Countdown - with both chains' normal prices often differing by less than five cents." More at NZ Herald.



Bogus “Food miles” theory still a concern: FGC
(9 Jul 10) While research published by Otago University’s Department of Marketing confirms that country of origin was only a minor influence on what British supermarket shoppers actually bought in supermarkets, it’s still a concern that 21.5% of those interviewed at a later stage thought that “food miles” or “the long distance” food travels would stop them buying New Zealand products, says Food & Grocery Council (FGC) Chief Executive, Katherine Rich. “The bogus food miles theory could have caused major difficulties, but doesn’t seem to be affecting actual sales based on this research. However, the genuine worry is that continued food activism in Europe could still embed negative consumer perceptions about New Zealand sourced food which eventually translates into sales.” “The research highlights the frequent gap between consumer preferences and actual purchasing decisions. The concern is if these vague perceptions that somehow goods from New Zealand are bad for the environment translate into action at the checkout, New Zealand food companies have a problem. The gap between thoughts and actions can close quickly as the palm oil and Bisphenol A issues demonstrate.” Mrs Rich says that while the “food miles” concept has been shot to pieces, the 21.5% who indicated that food miles and distance from markets would stop them buying New Zealand products is still of deep concern. Perceptions take a lot of work to shift, therefore food companies should not be complacent when it comes to New Zealand’s messages about our food production. “The importance of this research is to remind New Zealand food companies that the food miles theory is not dead and that they need be prepared for the next push seeking to lock out New Zealand products. The battleground in this instance isn’t trade negotiation, it’s in UK shoppers’ heads.” We commend Professor Knight and his team at Otago University for conducting such thought-provoking and worthwhile research, said Mrs Rich.



Bluebird's DO US A FLAVOURPaua and Pavlova in running for new chip flavour
(5 Jul 10) New Zealand’s native foods Paua and Pavlova take top place in the heart of the nation with both flavours proving to be popular entries in Bluebird’s DO US A FLAVOUR competition. The competition has had strong appeal from all corners of the country with thousands of entries flooding in. The overall winner will receive $20,000 in cash and two percent of sales for the duration the winning flavour is sold. Three runners up will receive $5,000 each. The competition is open for entries until July 10. "We have been totally overwhelmed by the number of entries received to date. The creativity of New Zealanders has really shone through with some incredibly unique flavours being entered. It appears we have struck a chord with the New Zealand public who are passionate about their chip flavours. We expected this to be the most popular promotion of 2010 and it has already exceeded our expectations," says Bluebird Managing Director, Gerard Smith. Some of the more unique Do Us A Flavour entries include: · Possum and Pumpkin · Bacon and Raspberry Jam · Creamy mushroom and bacon fettuchippie · Roast Rabbit · Wetas and Birdseed · Egg and Cabbage · Wekawekawoo
Acclaimed Chef Al Brown is the culinary expert for the competition. Brown is a leading authority on great kiwi flavours making him the perfect critic and head judge for DO US A FLAVOUR. The Judging panel will select four finalists whose flavour creations become part of a limited run, on sale in supermarkets throughout the country. The New Zealand public will then get the chance to vote with their tastebuds - the ultimate winner being decided by a combination of sales and public votes online. Bluebird’s DO US A FLAVOUR competition closes at midnight on Saturday 10 July. The mechanic is simple. Flavour creators need only submit an original flavour idea along with a creative image to www.bluebird.co.nz.



FGC: Supermarket Code of Conduct worth exploring
(5 Jul 10) The United Kingdom’s Grocery Supply Code of Practice, which sets out how supermarket retailers and suppliers conduct their business, could have application in New Zealand if the initiative proves to be a success, says New Zealand Food and Grocery Council (FGC) Chief Executive, Katherine Rich. Mrs Rich says that the Code has been in place since February 2010 and will take time to settle in. “We are interested to see whether such an initiative makes a positive difference before formally endorsing the concept for New Zealand as there are significant differences between the British and New Zealand markets.” “While we have not read the detail of Sue Kedgley’s grower survey, her comments over the weekend that New Zealand might benefit from a UK-style Ombudsman and Grocery Code of Practice, are worth further investigation and consideration.” Mrs Rich says that the fact that this idea has been raised by the Green Party is no reason for Ministers to dismiss the idea without consideration. In the United Kingdom the concept was backed by both the Tory and Labour Parties and has wide political support. “However, there are some differences in our markets. On the whole retailer/supplier relationships in New Zealand are very good and far more positive than in the UK. This reflects our country’s small size, and the fact that long term business relationships are seen as being very important by senior leaders within the grocery sector.” “We’d stress that the executive teams of both supermarkets work extremely hard to cultivate good supplier relations. However, there will always be individual cases where a clear Code might provide useful guidance.” “If the Minister of Commerce or Minister of Consumers Affairs decided to champion such an initiative, the Ministry of Economic Development has experience in developing a number of other industry codes and shouldn’t find the task too burdensome.” Mrs Rich said.



Tax increase hurts wineries - survey
(2 Jul 10) Despite the government increasing excise on wine by 4 cents per bottle on July 1, consumers are unlikely to see any lift in wine prices according to New Zealand Winegrowers. Winegrowers recently surveyed wineries on whether they intended to pass the tax increase on to consumers and of wineries who responded 84% indicated they would be forced to absorb the excise increase. ‘Many wineries are already suffering financially and this latest tax increase will make the times that much tougher for them. The simple fact is the market will not accept price increases and wineries have no option but to absorb the tax rise’ said Winegrowers’ CEO Philip Gregan. The Survey also revealed that this is not the first time wineries have been forced into the position of absorbing annual tax rises. Of the more than 170 wineries who responded to the Survey, 80% indicated they had not increased prices in the past three years. In fact 48% of wineries said they had not increased prices for at least five years or had never lifted prices, despite excise rising 11.6% since 1 June 2006. Additionally, and without prompting, 32% of wineries indicated they had in fact lowered prices in recent years despite annual excise increases. ‘This Survey highlights the serious financial pain annual excise increases are causing our small and medium wineries because excise is a production and not a consumption tax. It also makes abundantly clear that those who want higher rates of excise as part of the Sale of Liquor reform will only succeed in putting wineries out of business. That would be bad news for tourism, bad news for the hospitality sector and bad news for the economy.’



FGC pays tribute to retiring NZFSA Chief Executive Dr Andrew McKenzieFGC pays tribute to retiring NZFSA Chief Executive Dr Andrew McKenzie
(2 Jul 10) The Food and Grocery Council (FGC) today marks the retirement of Dr Andrew McKenzie, Chief Executive of the New Zealand Food Safety Authority (NZFSA) and pays tribute to his contribution to the wider food industry during his 40-year career, says FGC Chairman, Mr George Adams. “Under his leadership NZFSA has developed excellent working relationships with all parts of our sector and has become an internationally respected organisation working on New Zealand’s behalf.” “Dr McKenzie has always put major emphasis on good communication with stakeholders. Our members have appreciated his upfront approach to dealing with industry issues and his willingness to engage.” Mr Adams says that under his leadership NZFSA has built a strong and respected team with a proactive culture. We are hopeful that this approach will be preserved within the new Ministry of Agriculture structure. “Dr McKenzie’s departure will be a loss to the public service, but we have no doubt that despite his love of golf, his skills will continue to be called upon elsewhere within the food industry.” “His public service has made a difference to the sector and we wish him well with the future.” Mr Adams said.



2010 Liquorland International Wine Competition2010 Liquorland International Wine Competition trophies announced
(2 Jul 10) 17 trophies plus Champion Wine of the Show and Champion Producer were announced in Auckland last night at the culmination of the 2010 Liquorland International Wine Competition. Of the 17 awards, New Zealand received twelve, Australia four and France one. Within the New Zealand count, seven were awarded to Marlborough and one each to Hawke’s Bay, Waiheke, Gisborne, East Coast and Central Otago. Commenting on the results, Chief Judge Mike DeGaris said, “The overall quality of entries was significant and these trophy winners are all outstanding examples.” Liquorland Merchandise Manager, Andrew Bartley commented, “This is a very exciting time for Liquorland as the announcement of these results coincides with the launch of our new livery.” He continues, “These significant activities continue to endorse our position of adding value to both our customers and the wine industry.” Champion Wine of the Show was awarded to Villa Maria Single Vineyard Keltern Chardonnay 2007; a wine the judges agreed was superb for its seamlessness, balance and flavour profile. With almost 20% of the gold medals as well as four trophies, Champion Producerwas also awarded to Villa Maria, yet again proving their expertise across a wide range of wines and regions.
The complete list of trophies is as follows:
Villa Maria Single Vineyard Keltern Chardonnay 2007Champion Wine of the Show Villa Maria Single Vineyard Keltern Chardonnay 2007 (pictured)
Champion Producer Villa Maria
Champion Methode Traditionnelle Daniel Le Brun Methode Traditionnelle Brut NV
Champion Champagne Champagne Duval-Leroy Fleur de Champagne Brut
Champion Varietal White Montana Showcase Series Gisborne Arneis 2009
Champion Viognier Vidal East Coast Viognier 2009
Champion Gewurztraminer Johanneshof Marlborough Gewurztraminer 2009
Champion Pinot Gris Ribbonwood Marlborough Pinot Gris 2009
Champion Riesling Sanctuary Marlborough Riesling 2008
Champion Chardonnay Villa Maria Single Vineyard Keltern Chardonnay 2007
Champion Sauvignon Blanc Saint Clair Sauvignon Blanc Pioneer Block 19 Bird Block 2009
Champion Sweet Wine Forrest Botrytised Riesling 2009
Champion Rose Jules Taylor Rose 2009
Champion Varietal Red Weeping Sands Waiheke Island Montelpulciano 2009
Champion Merlot Beresford Highwood Merlot 2008
Champion Cabernet Sauvignon Yalumba The Signature Cabernet Sauvignon Shiraz 2005
Champion Pinot Noir Thornbury Central Otago Pinot Noir 2008
Champion Shiraz Wolf Blass Grey Label Shiraz 2008
Champion Fortified DeBortoli Show Liqueur Muscat



Dow Designhas masterminded a new image for Primo, New Zealand’s favourite flavoured milk.Dow Design delivers chilling result for Primo
(1 Jul 10) Brand design expert, Dow Design, has masterminded a new image for Primo, New Zealand’s favourite flavoured milk. New look bottles, now in store, see a change in logo that accompanies the brand’s new tagline ‘Take a moment and chill’, appearing in all advertising, including the current TV and online ads; ‘Beware the wrong fridge!’ The packaging had to be aligned with advertising to ensure cohesion as Fonterra repositions Primo as ‘the chill-out drink for the moments in between the action’, says Dow Design Creative Director, Donna McCort. “The design aligns the brand with its new positioning,” she says. “It was inspired by thermo graphics to reflect the physical changes that take place when you go from full-on activity to chilling out.” Dow Design has worked with Primo since its inception in 1991, being responsible for every redesign the product has undergone. As part of the latest redesign, the brand’s original logo has been revisited and updated for the new decade. “Together, the morphing logo and graphics create a contemporary look that increases the standout ability and clarity of the brand says McCort. The decision to reconnect the brand’s earlier logo mark to its new identity is already displaying significant results says Primo Brand Manger, Heidi Somerville. “The packaging redesign created by Dow encapsulates Primo spot on and has already had a remarkable impact on sales. The execution of brand and design strategy into cut- through creative design has ensured that Primo has carved a clear space for itself in a competitive and cluttered marketplace. Dow has successfully integrated iconic pieces of brand equity into a design that lives and breathes the brand’s new positioning – ‘Primo your chill out drink’.” Primo is available in a range of flavours and sizes; Chocolate, Banana and Strawberry are available in 2L, 600ml and 350ml bottles, Lime in 2L and 600ml and Choc Crunch in 600ml and 350ml. The 350ml size meets School Healthy Eating guidelines. A special Cookies ‘n Cream Limited Edition is available in 2L and 600ml. Primo is high in calcium and has all the nutritional benefits of milk, containing less than 2g fat and carrying the National Heart Foundation’s tick of approval. It has less than 5g of added sugar and is enriched with vitamins A & D. The new Primo packaging is available in supermarkets, dairies and convenience stores nationwide. Dow Design’s Primo offering follows recent successes in re-branding long established local brands such as Fresh ‘n Fruity, Kapiti cheese, Robert Harris and Arano juice. The brand design specialists are also behind the recent redesign of the Alison’s Pantry section of New World and Pak ‘n Save stores nationwide, and are consultants to Auckland’s new Q Theatre.



Tasty Pots are exclusive to Nosh Food Market from 30 June – 14 JulyPots of goodness: New “Tasty Pots” gourmet meals available at Nosh
(1 Jul 10) Tasty Pots’ new range of healthy, ready-made gourmet meals are yours to sample at Nosh Food Market exclusively from 30 June – 14 July. Tasty Pot meals are lovingly packed full of a variety of vegetables and wholegrains, with tasty sauces and fresh herbs and spices. Tasty Pots are low in fat and high in fibre and provide the recommended daily dose of three portions of vegetables. The five delicious Tasty Pot recipes use only natural, honest ingredients, sourced locally from New Zealand growers wherever possible. Come along to Nosh Food Market over the next two weeks to tempt your tastebuds with free samples. View the following listings for timings and store locations:
Nosh Food Market, Mt Eden Wednesday 30 June – Friday 2 July: 4:30pm – 6:30pm Saturday 3 July: 11:00am – 2:00pm; 3:00pm – 6:00pm
Nosh Food Market, Ponsonby Saturday 3 July: 11:00am – 2:00pm; 3:00pm – 6:00pm Monday 5 July – Friday 9 July: 4:30pm – 6:30pm
Nosh Food Market, Greenlane Sunday 4 July: 11:00am – 2:00pm; 3:00pm – 6:00pm
Nosh Food Market, Glen Innes Sunday 4 July: 11:00am – 2:00pm; 3:00pm – 6:00pm
Tasty Pots are exclusive to Nosh Food Market from 30 June – 14 July and have an RRP of $7.49.
www.noshfoodmarket.co.nz
www.tastypot.co.nz


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